Ever wonder, what can Augmented Reality [AR] do for your company?
Well, AR has many advantages that improve efficiency in your business very fast and increase the profitability of your business. Many well-known organizations are already using the power of AR as a business strategy and it is benefitting them in many ways.
As Augmented Reality keeps getting popular, it is becoming a
part of daily life across most of the world. Anyone with a smartphone with
reasonably equipped computing power can use AR based apps without the
requirement of any additional specialized hardware. Some of the industries
already using AR extensively are:
E-Commerce.
Online retailers are integrating AR to allow their
customers to try-out the products virtually and decide on how the products will
look in reality through VR positioning. Whether it is personal apparel or furnishing
of rooms; customers have the option of trying-before-buying; as well as custom
designing for tailored requirements. Retailers of beauty products use AR to
enable their customers to apply virtual cosmetics.
Amazon just launched its “AR View” program, which
enables customers to visualize how products from the Amazon catalogue will
appear in their homes. Customers adore it since it saves them time and money,
while allowing them to reach a correct decision without additional expenditure.
Immersive Reality thru’ AR
Ingenious techniques are being used by content
creators to experiment with augmented reality, and create environments for
industrial training, M-R-O and, social and business networking.
Maps.
With augmented reality and the devices’ geolocation
capability, users can add tourist information to landmarks; bookmark stores,
hotels, and restaurants, and display driving conditions clearly, among other
uses. Google plans to provide augmented reality-based driving directions to its
Maps functionality. Per their planning, when users use their camera to scan an
area, they will be able to see the directions clearly mapped on their
smartphone screen.
Companies like IKEA are utilizing AR
technology to provide their clients the opportunity to experience first-hand
how IKEA's furniture might look in their homes. The ability to virtually
arrange furniture in your home and view how it would appear if it were there is
a fascinating experience.
Similar to augmented reality, the mixed reality
involves placing virtual objects in a real-world setting. This method, which
aims to combine the benefits of VR and AR technologies, is still being
developed. Mixed reality adds objects that the user can touch or handle while keeping
them in their familiar environment. This technique blends virtual reality with
augmented reality and such interactive options need specialized headgear.
Design.
Designing content in MR takes the user experience to
a higher immersive level and helps to speed up the construction of 3D
prototypes. There is improved prospects for highly interactive teamwork while
creating a design process in MR which enables the team members to examine and analyze the modelling remotely, while making virtual modifications
instantaneously.
Education.
Interactable 3D models that are added to the
learning process aid in achieving much higher skills and knowledge levels. The
learning effect is considerably more profound when the images from textbooks
come to life around you and when you can touch and investigate them.
Healthcare.
Doctors can discuss detailed specifics of medical
procedures using 3D holograms and mixed reality can
be used to build the most cutting-edge operating rooms for higher rate of successful
procedures, while allowing maximum safety and comfort to the patients.
Retail trade.
Consider a home redesign in
MR where clients test out different paint colours, furniture, decor pieces, and
floor textures before the actual work starts. This use case is similar to
AR-based commerce applications, except that customers can control objects in their
homes or places of work and virtually check their placement.
Today; augmented and mixed reality technologies are developing
quickly as more organizations are understanding the advantages. Every year, new
MR and AR use cases are being developed in novel and interesting ways that
create better user experiences for all stake holders in business; from the
providers to the consumers.
The AR / MR hardware sector
is also developing technically. Mass market headsets are being developed rapidly,
which will allow millions of users to access virtual worlds and transform the manner
in which goods and services are consumed by customers. Smart phones are also
developing in their technologies to allow more users to access AR and MR
services seamlessly and without additional expenses.
Connect with us for details.
