Generative Artificial Intelligence: Shaping Voter Influence in Future Elections

The influence of technology on modern politics is undeniable. Among the technological advancements poised to have a significant impact on future general elections in Bharat (India) is ‘Generative AI’ (GAi). This revolutionary technology, while holding immense potential for positive change, also comes with the potential for manipulation and misinformation. In this article, we will explore how GAi can be used both positively and negatively in the context of influencing election results.

On the positive side; GAi can be used to provide voters with personalized, and relevant information, on time. For example, GAi can analyze voters' preferences, and past choices to offer tailored policy summaries and candidate profiles. This could enhance voter engagement and understanding of complex issues.

It is very important and crucial to have ‘fact-checking’ and ‘fake news’ detection techniques developed before the elections.  Automated systems are being designed to sift through massive amounts of information and identify false claims, thereby reducing the spread of misinformation. Such Ai tools can help ensure that voters are making informed decisions based on accurate information.

Political and social campaigns can use GAi to analyze vast databanks and predict voting patterns, helping political candidates target their efforts more effectively. This can lead to more efficient and cost-effective campaigns.

On the other hand, there are also negative uses of GAi like deep-fake videos and Audio podcasts where GAi can be used to create highly convincing deep-fake videos and audio recordings. These can be employed to create fake speeches by political leaders and social influencers; creating statements or interviews, that can potentially damage the reputation of a candidate or a political party.

Malicious actors, notably China and others who are funded by the leftist liberal lobby can and in all probability use GAi to generate false news articles or social media posts that mimic reputable sources, sowing confusion and doubts in the voter’s minds.

GAi could enable the creation of highly personalized disinformation campaigns, targeting individual candidates and political parties with tailored false narratives that exploit their beliefs and fears.

We must understand that Generative Ai presents both opportunities and challenges for the future of our country’s elections. As with any technological advancement, it is crucial to harness the positive potential of GAi while minimizing its negative impacts.

Policymakers, tech companies, and the public must collaborate to create safeguards and regulations that ensure the integrity and fairness of the electoral process. The responsible development and use of GAi can lead to a more informed and engaged voter, thereby strengthening the foundation of democracy. However, the misuse of GAi can damage the very principles upon which democratic elections are built. It is essential that society adopts this powerful technology with caution, ethics, and a deep commitment to preserving the democratic process.

 

 

Augmented Reality & Mixed Reality - the advantages and profitability ...

Ever wonder, what can Augmented Reality [AR] do for your company? 

Well, AR has many advantages that improve efficiency in your business very fast and increase the profitability of your business. Many well-known organizations are already using the power of AR as a business strategy and it is benefitting them in many ways.

As Augmented Reality keeps getting popular, it is becoming a part of daily life across most of the world. Anyone with a smartphone with reasonably equipped computing power can use AR based apps without the requirement of any additional specialized hardware. Some of the industries already using AR extensively are:

               Displayed is the ThirdEye Gen Mixed Reality device X2

 E-Commerce.

Online retailers are integrating AR to allow their customers to try-out the products virtually and decide on how the products will look in reality through VR positioning. Whether it is personal apparel or furnishing of rooms; customers have the option of trying-before-buying; as well as custom designing for tailored requirements. Retailers of beauty products use AR to enable their customers to apply virtual cosmetics.

Amazon just launched its “AR View” program, which enables customers to visualize how products from the Amazon catalogue will appear in their homes. Customers adore it since it saves them time and money, while allowing them to reach a correct decision without additional expenditure.

Immersive Reality thru’ AR

Ingenious techniques are being used by content creators to experiment with augmented reality, and create environments for industrial training, M-R-O and, social and business networking.

Maps.

With augmented reality and the devices’ geolocation capability, users can add tourist information to landmarks; bookmark stores, hotels, and restaurants, and display driving conditions clearly, among other uses. Google plans to provide augmented reality-based driving directions to its Maps functionality. Per their planning, when users use their camera to scan an area, they will be able to see the directions clearly mapped on their smartphone screen.

Companies like IKEA are utilizing AR technology to provide their clients the opportunity to experience first-hand how IKEA's furniture might look in their homes. The ability to virtually arrange furniture in your home and view how it would appear if it were there is a fascinating experience.

MR (Mixed Reality)

Similar to augmented reality, the mixed reality involves placing virtual objects in a real-world setting. This method, which aims to combine the benefits of VR and AR technologies, is still being developed. Mixed reality adds objects that the user can touch or handle while keeping them in their familiar environment. This technique blends virtual reality with augmented reality and such interactive options need specialized headgear.

Design.

Designing content in MR takes the user experience to a higher immersive level and helps to speed up the construction of 3D prototypes. There is improved prospects for highly interactive teamwork while creating a design process in MR which enables the team members to examine and analyze the modelling remotely, while making virtual modifications instantaneously.

Education.

Interactable 3D models that are added to the learning process aid in achieving much higher skills and knowledge levels. The learning effect is considerably more profound when the images from textbooks come to life around you and when you can touch and investigate them.

Healthcare.

Doctors can discuss detailed specifics of medical procedures using 3D holograms and mixed reality can be used to build the most cutting-edge operating rooms for higher rate of successful procedures, while allowing maximum safety and comfort to the patients.

Retail trade.

Consider a home redesign in MR where clients test out different paint colours, furniture, decor pieces, and floor textures before the actual work starts. This use case is similar to AR-based commerce applications, except that customers can control objects in their homes or places of work and virtually check their placement.

Today; augmented and mixed reality technologies are developing quickly as more organizations are understanding the advantages. Every year, new MR and AR use cases are being developed in novel and interesting ways that create better user experiences for all stake holders in business; from the providers to the consumers.

The AR / MR hardware sector is also developing technically. Mass market headsets are being developed rapidly, which will allow millions of users to access virtual worlds and transform the manner in which goods and services are consumed by customers. Smart phones are also developing in their technologies to allow more users to access AR and MR services seamlessly and without additional expenses.

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