The influence of technology on modern politics is undeniable. Among the technological advancements poised to have a significant impact on future general elections in Bharat (India) is ‘Generative AI’ (GAi). This revolutionary technology, while holding immense potential for positive change, also comes with the potential for manipulation and misinformation. In this article, we will explore how GAi can be used both positively and negatively in the context of influencing election results.
On the positive side; GAi
can be used to provide voters with personalized, and relevant information, on
time. For example, GAi can analyze voters' preferences, and past choices to
offer tailored policy summaries and candidate profiles. This could enhance
voter engagement and understanding of complex issues.
It is very important and crucial
to have ‘fact-checking’ and ‘fake news’ detection techniques developed before the elections. Automated systems are being designed to sift
through massive amounts of information and identify false claims, thereby
reducing the spread of misinformation. Such Ai tools can help ensure that
voters are making informed decisions based on accurate information.
Political and social campaigns
can use GAi to analyze vast databanks and predict voting patterns, helping political
candidates target their efforts more effectively. This can lead to more
efficient and cost-effective campaigns.
On the other hand, there
are also negative uses of GAi like deep-fake videos and Audio podcasts where GAi can be used to create highly
convincing deep-fake videos and audio recordings. These can be employed to create
fake speeches by political leaders and social influencers; creating statements
or interviews, that can potentially damage the reputation of a candidate or a political
party.
Malicious
actors, notably China and others who are funded by the leftist liberal lobby can
and in all probability use GAi to generate false news articles or social media
posts that mimic reputable sources, sowing confusion and doubts in the voter’s
minds.
GAi
could enable the creation of highly personalized disinformation campaigns,
targeting individual candidates and political parties with tailored false
narratives that exploit their beliefs and fears.
We
must understand that Generative Ai presents both opportunities and challenges
for the future of our country’s elections. As with any technological
advancement, it is crucial to harness the positive potential of GAi while minimizing
its negative impacts.
Policymakers,
tech companies, and the public must collaborate to create safeguards and
regulations that ensure the integrity and fairness of the electoral process.
The responsible development and use of GAi can lead to a more informed and
engaged voter, thereby strengthening the foundation of democracy. However, the
misuse of GAi can damage the very principles upon which democratic elections
are built. It is essential that society adopts this powerful technology with
caution, ethics, and a deep commitment to preserving the democratic process.
